Our Strategic Priorities

Improve Customer Experience and Effectively Expand Our Customer Base

• Offer our customers an excellent customer experience by placing them at the center of all our activities and efforts
• Design our processes from our customers’ perspective, vesting them in a swift, easy and plain format
• Always be clear, transparent, respectful, solution-oriented and pleasant with our customers
• Having long-lived relationships with our customers that is built on trust by enhancing their satisfaction and promoter scores

Digitalization

• Constantly invest in digital platforms so as to provide unrivaled customer experience, transaction convenience, and pioneering solution suggestions
• Expand our digital customer base and increase the share of digital channels in our sales

Sustainable Growth and Optimal Capital Utilization

• Use capital effectively so as to maximize the value to be created
• Create the highest value for our investors, stakeholders and the economy
• Focus on disciplined and sustainable growth in all business lines from retail to corporate banking on the basis of true banking principle

Effective Risk Management

• World-class risk measurements
• Strict adherence to solid asset quality

Efficiency Focus

• Constantly improve business models and processes with operational efficiency point of view
• Cost and revenue synergies

Employee Happiness

• Enhance employee satisfaction and focus on employee development
• Form teams possessing team spirit, acting with shared wisdom and delivering results
• Embrace a fair and transparent management policy, based on performance and focused on promoting from within